What I do.
I design impactful experiences and services that elevate brands, drive business growth, and enhance people's everyday lives.
Recent Career.
Head Of Experience
Jun 2022 – Present
• Led holistic enterprise design initiatives, aligning strategy, systems and processes for optimal performance and growth, resulting in a successful launch in March 2024.
• Directed the service blueprint process visualising the end-to-end customer service journey, aligning service design principles and systems thinking, resulting in improving customer experiences.
• Developed and implemented user-centric and data-driven design strategies, enhancing seamless multi-platform experiences and emerging market trends, resulting in improved user experience and increased conversion rates.
• Oversaw the design of intuitive content discovery and personalised recommendation algorithm resulting in users finding relevant content easily and enhancing engagement.
Lead User Experience Designer
Sep 2019 – Jun 2022
• Spearheaded the UX designs and process improvements for 2 additional products leading to a successful launch of
1+ million users, and improved UX flows.
• Orchestrated, tested and implemented design solutions using process mapping skills to ensure complex enterprise billing and accounts systems resulted in seamless experiences.
Lead User Experience Designer
Aug 2017 – Sep 2019
• Designed intuitive and accessible prototypes translated into functional product specifications resulting in a new OTT sports app with over 400K subscribers in Year 1
• Developed customer journey maps that helped identify and understand customer needs, resulting in high quality tailored experiences.
• Authored UX specifications, workflows, user personas, wireframes and process flows enabling development efficiency.
Senior User Experience Designer
Mar 2017 – Aug 2017
• Designed and developed a responsible website and app across the Fox Sports portfolio, resulting in #1 ranking in Australia (Sports Genre).
• Collaborated with developers to integrate enchanted stats APIs into match centres.
• Implemented a new user flow and navigation structure, resulting in 12% increase in time spent on site
User Experience Designer & Systems Analyst
Apr 2015 – Nov 2016
Bostik.com - UX Designer / (Joint) Lead Front-end developer
Saxoprint - Lead UX / Systems Analyst
Arriva eCommerce - Lead UX designer / (Joint) Lead Front-end developer SES - Satellite Administration Tool - UX Designer / UI Designer
RS Brand Guidelines Portal - Lead UX / Front-end developer
DNV-GL Subsea microsite - Lead UX / Developer / Designer
Coventry University - Lead UX / Systems Analyst